Here is an interesting way to start up a watch company. Use Kickstarter. This is what a new micro brand out of Canada is doing. The watch brand is called Cobra de Calibre.
I have to say that it does look good. The basic specs are:
Case: 316L stainless steel, 42mm diameter, 51mm lug to lug, 11.5mm thick and 22mm lug width
Movement: Miyota 9015 with signed rotor
Crystal: flat sapphire crystal both front and back
Water resistant: 30 ATM
For more information:
Photographs: Cobra de Calibre