Panerai will launching a special edition watch for Chinese watch enthusiasts. The watch, a Luminor Marina (44 mm) will have the reference number PAM00366. The watch will feature the character 'FU' at the 6 o'clock position instead of the number '6'.
The watch will not be of the sandwich dial design as the cut-out for the 'FU' would be difficult to achieve. The Chinese Character 'FU' was chosen, which by the way means 'good fortune', 'luck' or 'happiness', because in ancient Chinese writings, 'FU' is explained in five aspects: longevity, prosperity, health, virtue and well-ended life. Additionally, the Chinese people have been putting decorations of 'FU' on their front doors, especially during the Chinese New Year. However, the Chinese would put the character upside down (to generate good Fung Shui). I don't think this practice would go well on the watch dial.
Functions: hours, minutes and seconds (sub-dial at 9 o'clock)
Case: 316L stainless steel, 44 mm diameter
Movement: Panerai OP II
Water resistant: 30 ATM
The watch will be available from Panerai boutiques in Shanghai and Beijing from mid-August (and some selected dealers) and later the watch will be available in Panerai boutiques in Greater China like Hong Kong.