Wednesday, September 03, 2014

Yamaha Factory Racing By TW Steel Collection

Just as Movistar Yamaha MotoGP™ continues to perform on-track this season courtesy of Valentino Rossi and Jorge Lorenzo, the team’s partnership with TW Steel keeps pace with the global lifestyle brand choosing last weekend’s British Grand Prix at Silverstone, Round 12 of the 2014 MotoGP™ Championship, to unveil its latest timepieces in honour of the partnership.

Celebrating the shared synergies of passion, power and performance, TW Steel has produced a dynamic new six-piece watch collection to showcase the Yamaha Factory Racing brand.  Naturally sporty in their appearance, the new designs, available in 40mm and 45mm sizes, are priced to appeal to fans of the team retailing for only $99.  Offering features usually reserved for more expensive timepieces, the ‘By TW Steel’ moniker on each watch is representative of the DNA of these exciting and unquestionably affordable models.

With each design founded around a genuine carbon case, the new watches incorporate an appealing carbon fibre design dial featuring the Yamaha Factory Racing logo.  A steel case back also features the brand logo while a gun plated, steel crown further enhances the more expensive look and feel of each model, as does the use of reinforced mineral crystal.  Each piece houses a Miyota 2115 3-hand movement with the dial encompassing a 24-hour indicator and date display.

Highlights of the new Yamaha Factory Racing Collection ‘By TW Steel’ are the colour presentations of the silicon straps, which include editions featuring Yamaha blue, retro yellow, black, grey, green and white all with a steel gun plated clasp.  Finally, each model is 10 ATM water resistant.

Photographs: TW Steel

“We really wanted to embrace a collection that would reflect Yamaha Factory Racing’s heritage and also be widely obtainable by the brand’s phenomenal global fan base,” commented TW Steel co-owner and CEO, Jordy Cobelens.  “With that in mind we created the ‘Yamaha Factory Racing - By TW Steel’ range in order to produce a value-focused timepiece but one, like our main TW Steel offerings, which also packs in items befitting more expensive watches. 

“Offering features like a genuine carbon case and reinforced mineral crystal ensures consumers are getting an outstanding watch to show their support for Yamaha Factory Racing, but at an easily affordable price point.  As with all our models, the designs are bold, appealing and in this case, all attractive to fans who want to show their support for the team.  I’m confident these will be extremely popular thanks to our combined global reach.”

“I’m tremendously excited with the addition of these new ‘Yamaha Factory Racing - By TW Steel’ watches,” commented Lin Jarvis, Managing Director of Yamaha Motor Racing.  “We know our fans are continually looking at ways to show their support for our team and of course the Yamaha brand. We worked together with TW Steel to develop this new collection with three very important targets.

“First, to make an attractive sports design using the colors that symbolize Yamaha Factory Racing and the Movistar Yamaha MotoGP team.  Secondly, to use top quality materials and provide the high performance and reliability that will be expected by Yamaha’s fans.  Finally, to provide these exceptional timepieces at a very affordable price.  TW Steel hit all of the targets and produced a great watch that I, and all members of the Yamaha Factory Racing program, will be proud to own and wear.  I am sure that these watches will be a great global success.”

The new Yamaha Factory Racing ‘By TW Steel’ Collection will be available in October.

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