I was watching this on youtube and it was interesting to see what Nico Rosberg (former F1 Champion) was wearing. I do know he is a Rolex ambassador but I think the watch he was wearing is his personal one.
Stills taken from the show...
You can see he is wearing the white dial Rolex Daytona.
Nico with Mate Rimac (of Rimac Automobili)
Perhaps he was influenced by this man. :)
Or it could be due to Rolex and the Daytona long history with motor racing.
More pictures of Nico with his Rolex watches.
Looks like he has the Hulk as well.
Photographs: Nico Rosberg
And of course he has this watch...
Photograph: Revolution Magazine