I was out for lunch when I came across a small shop selling watches from Denmark. I notice this brand of watches and I realised they were the same brand I have seen in a number Japanese watch magazines. The brand is noon, or is it noon copenhagen? Anyway, I find the watch very interesting as they use discs instead of the normal hands to tell time. The concept is based on the kaleidoscope. The picture below shows the construction of the watch and the discs itself.
Time as shown by the discs. The dial colour changes with the time.
Anyway, a bit about noon. The two founders of noon copenhagen is Michael Slipsager and Jan Lovmand. Together they formed noon in 2006. They wanted to develop a watch that is affordable, offers good if not great value for money and tell time in an innovative way. They decided on using the turning discs and worked with Henrik Sorig, a well known Danish industrial designer to launch the collection you see below.
The case back. You can see the quality in the construction of the watches.
The presentation box.
The basic specifications:
Function: hours, minutes and seconds (some models without seconds)
Case: stainless steel, titanium or polycarbonate (some are IP Black coated)
Movement: Miyota 2034 (exclusively)
Water resistance: 5 ATM
Strap: Italian leather, mesh, plastic or silicone
For more information:
17 or Round Model (Japan): 38 mm
18 or Square Model (Japan): 36 mm
19 or Big Case Square (Japan): 42 mm
24 or The Sailor (Japan): Titanium Case, 34 mm
25 or The Clipper (Japan): 32 mm
32 : square, 32 mm, no second hand
36 : 33 mm, no second hand
33 : 42 mm, polycarbonate case and plastic strap
01 : 32 mm, polycarbonate case and plastic strap
Photographs: noon copenhagen