As I said in an earlier posting if I found more information on this brand I will post it. Well I found a bit more information. Additionally I have actual photographs of the Tudor with the California dial. More on this later.
Firstly, I did not know that Tudor has pulled out of the US market (not anymore). That was news for me. Anyway on with what I found. Did you know that Hans Wilsdorf actually registered a number of brands other then the popular Rolex and Tudor. Along with the Rolex brand, Hans Wilsdorf registered the brand Omigra. That was in 1909. A year later in 1910, he registered the brand Elvira. This was followed by the brand Marconi Lever in 1911. Other brands he registered include:
Marguerite - 1912
Lexis - 1916
LON - 1919
Brex - 1919
Falcon - 1920
Rolco - 1927
Rox - 1927
Wilsdorf wanted to establish Tudor SA in the early 1900 but could not as the brand was owned by Isaac Blumenthal, a gem merchant based in Geneva. It was only in the 40s hat he could use the name. Early Tudors were signed by a English Tudor Rose. This was later replaced by the Coat of Arms in the 60s.
We all know that Tudors are powered by movements that Tudor source from outside the company, basically from ETA. However in the 50s, Tudor actually had its 'own' movement. OK, it was modified by Rolex, but it was used exclusively by Tudor. It was Rotor-Prince 390 calibre. It was a 12.5 ligne 17 jewel automatic movement, which is based on the Fleurier 350 calibre. This movement, the Tudor 390, was also fitted on early Tudor Submariners.
Anyway, to the present. Tudor seems to have a renewed vigor and is currently on a marketing campaign to promote the brand. It is working with American artist Ron Ferri to help give Tudor its own identity. I wish the best to the Tudor because I actually like the brand.
Below, are pictures of the Tudor Prince Date-Day 76200-62480 courtesy of my friendly watch shop. I hope to bring a review of this watch in the future. The bracelet is not fitted.
The California Dial. The hour markers are luminous.
The Tudor signed crown.
The case back.